Welcome to Upliftford: The town that moved to lift its mood

ASICS, with the support of mental health charity Mind, transforms the quiet Nottinghamshire town of Retford into “Upliftford” in an experiment to prove that movement has the power to uplift the mood of a town. Residents are joined by mental health advocate Katie Piper and invited to measure the impact of movement on their mind using the Mind Uplifter™ tool. The results are truly uplifting.

► Learn more here: https://www.asics.com/gb/en-gb/mk/mind-uplifter

► Want to know where your county ranks? Visit the ASICS State-of-Mind Index: https://www.asics.com/gb/en-gb/mk/state-of-mind-index

► Measure your own uplift with the ASICS Mind Uplifter™: http://minduplifter.asics.com

#ASICS #UpliftingMinds #UpliftRetford #MindUplifter

▬ The Mind Uplifter™ ▬▬▬▬▬▬▬▬▬▬▬▬
ASICS is enabling everyday athletes all over the world to see, for the first time, the impact of movement on their own mind. Using a combination of facial scanning technology and self-report data collection, people will be able to capture the impact of sport across 10 emotional and cognitive metrics – including confidence, positivity, calm and focus – to see how different sports impact how they think and feel.

Try our Mind Uplifter™ tool: http://minduplifter.ASICS.com
More about the Mind Uplifter™: https://www.asics.com/gb/en-gb/mk/mind-uplifter

▬ About ASICS ▬▬▬▬▬▬▬▬▬▬▬▬
We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS which stands for ‘Anima Sana In Corpore Sano’, or a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka, saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. We still believe this. Which is why all of us are committed to support more people to move for body, and for mind.

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